In celebration of the new My Little Pony series released on Netflix we designed an authentic and super fun recreation of Maretime Bay, the coastal town where Sunny, Zipp, Pipp, Izzy, and Hitch go on adventure after adventure.

We recreated everything from the salon signs to the smoothie cups so fans of the series could immerse themselves in the world of My Little Pony. This meant rebuilding important landmarks like the Crystal Brighthouse, Pipp’s salon, and Sunny’s smoothie cart!

As a team, we went through every detail to ensure fans of the series were transported to the actual town. The experience featured 5 unique mini-games, one for each of the Mane 5, and a fully customizable avatar converter where players were able to design their own earth pony to visit Maretime Bay.

The event ran from September 2022 through the rest of the year, and we launched 2 seasonal updates. The first seasonal update was a spooky fall update with pumpkin spiced smoothies, while the second one was a winter update featuring an updated snowpony game and covering Maretime Bay with snow and holiday decorations.

The entire event garnered over 7 million visits and was a huge success with fans returning daily to experience more and more of the My Little Pony brand.