When Logitech wanted to bring the Song Breaker Awards to Roblox I knew we needed to make it an unforgettable experience. We spent 6 months developing a one of a kind concert event and city full of new experiences for Robloxians.

The city featured:

• Selfie XL: where anyone can hop on a platform and have a ginormous version of themselves posing and towering over the city

• Collectible merch including layered clothing, a streamcam you can wear on your head, and an “ABC” gold chain compliments of Gayle :)

• Meet the honorees hidden in the world.

• Ride a rollercoaster with 3 of your friends as you spin upside down seeing all the landmarks and even a few secret places.

The concert was it’s own special blend of unique achievements including:

• Full animation and voice for Brettman Rock and MeganPlays.

• Performance of “Special” by Lizzo featuring 3 seamless set changes. From the grassy hills, to a spacey asteroid belt, to a stunning rainbow in the beyond this concert took Robloxians to a new level.

• A choreographed dance performance by Cost and Mayor.

• Performance of “ABCDEFU” by Gayle featuring a full stage conversion into a floating geodesic dome complete with custom lighting, bpm based effects, and of course, beach balls.

• Special cameos by Shroud and Jaden Smith.

• Our villian, Steven the Cat, who attempted to thwart the award show, but ultimately just needed some friends and creativity, meow.

Overall, the event was visited of 6.5 million times with many many Robloxians commenting about how this event brought the magic back to these kind of digital concert events. We were thrilled to inspire them!

Unfortunately, the Logitech event is no longer available on Roblox, but you can watch the entirety of the concert experience in the video to the right.