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Kids Relief featuring Boy with Uke
2023, Roblox digital concert event, 5+ mil visits
Kids Relief brought in Boywithuke as their featured concert event for an unforgettable Roblox concert experience. The concert featured 3 full length songs, one of which was unreleased. It was an exciting task to bring this fan favorite and his songs onto Roblox. I designed 3 unique worlds, each with it’s own authentic vibe to compliment each song as well as fun minigames in each of the worlds to give draw players even deeper into the world of Boywithuke.
The songs featured in the concert were Out of Reach, Toxic, IDGAF.
For Out of Reach I designed floating islands that players grew by dancing on magic orbs. These floating islands could launch players past Boywithuke to find new magic orbs.
Then, for Toxic I designed a three lane rainbow bike minigame where players rode along side Boywithuke floating on clouds and singing. Here players collected golden ukuleles while trying to avoid toxic barrels.
And for the final song, a radio friendly version of IDGAF, I recreated the gym setting from the actual music video while Boywithuke exercised in a boxing ring. Players could collect energy tokens to power up Boywithuke and unlock more golden ukuleles to collect.
Throughout each of the songs I also included tons of small references from the Boywithuke universe, from his signature DIY shoes featured in his Rockstar video, to the two moons rotating from his Two Moons song.
Overall, the event was on of Roblox’s highest rated concert experiences (96%) and visited of 5 million times.
The Roblox concert was so well recieved, Boywithuke used footage from the Roblox concert as the official music video for Out of Reach.
Unfortunately, the Boywithuke concert event is no longer available on Roblox, but you can watch the entirety of the concert experience in the video to the right.